Our Unique Brand Story

We have a genuine love for the sport and a unique brand story that revolves specifically around what it means to be a badminton player, but can also be appreciated by those who aren’t players yet.

Our company name and logo have both historic and symbolic ties to the sport: Volant was drawn from 16th century in France where the game was known as Jeu de Volant, meaning “The Game of Flight”. 

Today, Volant  is defined as “the ability to fly or characterised by flight” and is in direct correlation to how we feel as players when we take to the court. Volant is also known to the French as the shuttlecock itself

Volant’s brand logo was derived from the negative spaces between the feathers of the shuttlecock, tying it back to our sport and representing the subtlety behind our brand’s look and feel.

These unique details that form our brand allow badminton players to wear our clothes proudly everywhere they go, knowing that there is a larger vision and deeper meaning as to why they’re wearing it.

The name Volant and the design of our logo also allows for the non-badminton player to comfortably and confidently wear their Volant apparel as everyday wear even if they haven’t yet been exposed to the sport.